A 2023 Breakthrough submission must have a launch date between September 2022 and September 2023. Shop by category & filter by brand, price, best sellers & new arrivals. Then, check your Ultamate Rewards account & redeem points anytime, anywhere.

The category also includes devices and in-office procedures. Find your favorite makeup, skincare & haircare productsplus shade match and color swatch your favorite makeup and haircare in GLAMlab®, our virtual beauty try-on experience. Email your receipt of payment to Breakthrough submission can be hair, makeup, skin, or fragrance. If you want your product(s) to be considered for a Breakthrough Award, first submit the fee at Allure Best of Beauty 2023 - Breakthrough Product Submission Payment if you have more than one Breakthrough submission, please make sure to add quantity. To support that painstaking process, Best of Beauty Breakthroughs submissions require a $495 per product entry fee. And to determine our Best of Beauty Breakthrough winners each year, our editors go beyond rigorous testing to also dig deep into the science behind each product and assess exactly how it is changing the beauty landscape.

Products that earn the Allure Breakthrough seal do more than just perform beautifully - they transform our beauty routines with a new ingredient, technology, or design. The most revolutionary beauty products have a chance of winning a Best of Beauty Breakthrough Award.

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